Fund MarketingGermany
For asset managers, fund boutiques and ETF providers entering the German market: I run your marketing here. In German, with German distribution culture in mind, and with the industry knowledge this market expects.
01 — The situation
Germany is one of Europe's largest fund markets, and one of its most particular. Distribution runs through structures that barely exist elsewhere: independent advisors and pools, funds of funds, family offices, institutional investors with a vocabulary of their own. English materials get polite nods. Translated materials get spotted in the second sentence.
Building a German marketing team for a market you are just entering rarely makes sense. So the job lands on the local sales hire, who has no time for it, or on an agency back home that has never heard of a Spezialfonds. Both show.
02 — The vocabulary
The fund vehicle German institutional investors actually buy. If your pitch does not know it, your pitch is over.
Marketing permission for your fund in Germany. Getting it is a process. Explaining it to head office is another one.
A fund of funds. Literally a roof fund. The people running them read German quarterlies, not your English factsheet.
The investment committee your sales deck has to survive. It meets in German.
You will never have to learn these words. That is rather the point of korilla!.
03 — Why korilla
Two decades in German finance: in-house at one of the country's large third-party ManCos, and since 2015 working with asset managers, fund initiators and the analysts who cover the market. korilla! is the agency built on that experience. Marketing for fund companies, from strategy to execution.
Pools, funds of funds, family offices, institutional consultants: I know who buys funds in Germany and what they read.
Your materials get written in German, not translated into it. Financial German included.
I don't advise and hand over. I design, write, build and deliver. From sales deck to website.
04 — What you get
From screen design to a German web presence that explains instead of listing. Investor portal included if needed.
Presentations and documents German distributors actually use, and compliance approves.
German-language content and a LinkedIn presence your local sales effort can lean on.
Google Ads and LinkedIn campaigns aimed at German investors and intermediaries.
Getting you into the trade media German fund selectors actually read.
Adapting your brand for the German market without breaking it.
05 — References
Relaunch for a closed-end fund house: custom WordPress theme, one page per fund, investor portal with login, 1,550 documents migrated.
2026 KommalphaData analysis, layout and typesetting of the quarterly reports on the German Spezialfonds market. Quarter after quarter.
since 2015 GoodCapitalistTrade medium for sustainable investing: corporate design, every issue typeset, editorial planning.
since 2025 Grohmann & WeinrauterScreen design and content for an asset manager's website relaunch.
2018 apo AssetSales materials including copy for an asset manager: design, imagery, infographics.
2015–2021The reference pages are in German. That is rather the point.
06 — FAQ
Daily. Deliverables for the German market are written in German; the collaboration itself, calls, briefings, reporting, runs in English wherever you prefer.
Hamburg. Working Germany-wide, remote and on site.
Usually a monthly mandate: korilla! acts as your external German marketing department, sized to what the market entry needs. Project work, a website or a launch, works too.
For most entrants, yes, at least at the start. Faster than recruiting, senior from day one, and cancellable.
Jakob Koll. More than twenty years in marketing and communications, most of it in and around the German fund industry.
The question everyone sees and nobody asks. Every market entry has a few. korilla! starts there. It is also the logo.
07 — Next step
Thirty minutes, no strings. Tell me what you are planning, and I will tell you honestly whether and how I can help. If I am the wrong partner for it, I will say that too.
Book a callOr directly: info@korilla-kommunikation.de